Spark Series: Brand Building (Part 1 of 4)
This post is the first of a four part Spark Series on branding. In the past few weeks we’ve established that branding is really important for all businesses and that lack […]
Lack of Consistency: The Brand Killer
After 20 minutes on hold with the “quick delivery” messenger service, I hung up the phone and shook my head in dismay. How could this service claim to handle my […]
Is Branding Necessary for Small Businesses?
I’ve become a bit of a podcast junkie. Radio in the UAE leaves a lot to be desired, so I’ve finally jumped on the podcast train and found listening to […]
Stop Using the Wrong Twitter Logo!
When I launched The Curve’s website in 2013, a friend privately emailed me to point out that I had used the incorrect Twitter logo on the homepage. At the time […]
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