What’s your brand story?
I’m fascinated by the psychology of brands. The fact that people can grow to love a product or service so devoutly is amazing, and over my 10+ years of being […]
I’m fascinated by the psychology of brands. The fact that people can grow to love a product or service so devoutly is amazing, and over my 10+ years of being […]
A few weeks ago I was driving down Sheikh Zayed Road in the afternoon and passed by a large Egyptian restaurant in one of the new highway adjacent retail buildings […]
Being an entrepreneur is exciting. When an idea is planted in your mind it can take hold and grow to the point where there is no room left for any […]
Launching a business or new product is such a personal thing. Months and sometimes years of quiet planning, endless working, and continuous praying go into bringing something new to market. […]
A few weeks ago, we launched our first ever Spark Series event (#ICoSS) titled How to Build a Brand That Builds Your Business. When I took the stage I looked […]
UPDATE: All general admission tickets have been booked! If you would still like to attend, please email us on hello@itaniandcompany.com with the following information and we’ll try to squeeze you […]
Customer retention management is a tricky thing. Many businesses focus obsessively on bringing in new customers and forget about their existent ones. Because of this, they often lose the clientele they’ve […]
When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for […]
Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. […]
“The problem with a complete [brand] story is that the audience plays no role in it.” – Tamsen Webster. When I heard this quote on the On Brand podcast, it […]