Marketing Mondays Archives - itaniandcompany

What’s your brand story?

I’m fascinated by the psychology of brands. The fact that people can grow to love a product or service so devoutly is amazing, and over my 10+ years of being […]

Do you like Egyptian food?

A few weeks ago I was driving down Sheikh Zayed Road in the afternoon and passed by a large Egyptian restaurant in one of the new highway adjacent retail buildings […]

Is it too late to create a brand strategy?

Being an entrepreneur is exciting. When an idea is planted in your mind it can take hold and grow to the point where there is no room left for any […]

The Power of the Pivot

Launching a business or new product is such a personal thing. Months and sometimes years of quiet planning, endless working, and continuous praying go into bringing something new to market. […]

Why Your Brand is Not Yours to Control

A few weeks ago, we launched our first ever Spark Series event (#ICoSS) titled How to Build a Brand That Builds Your Business. When I took the stage I looked […]

Spark Series: How to Build a Brand That Builds Your Business

UPDATE: All general admission tickets have been booked! If you would still like to attend, please email us on hello@itaniandcompany.com with the following information and we’ll try to squeeze you […]

How do I win back lost customers?

Customer retention management is a tricky thing. Many businesses focus obsessively on bringing in new customers and forget about their existent ones. Because of this, they often lose the clientele they’ve […]

Can a brand change its image? Union Coop certainly did.

When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for […]

Back to Basics: The 7 P’s of Marketing

Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. […]

Marketing Mondays: What is Brand Co-Creation? [VIDEO]

“The problem with a complete [brand] story is that the audience plays no role in it.” – Tamsen Webster. When I heard this quote on the On Brand podcast, it […]