Strategy Archives - Page 2 of 4

Marketing Mondays: Branding vs. Marketing [VIDEO]

Note: The below blog post is an elaboration on this week’s episode of I&Co.’s Marketing Mondays (#ICoMM), a new weekly series we have launched on YouTube and our blog. #ICoMM will […]

Garbage in, garbage out: the importance of the creative brief

Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale […]

Big project wrap up!

Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to […]

3 Lessons Brands Can Learn from the Chewbacca Mom

What can brands learn from the overnight internet star?

The priceless benefit of being someone’s “guy”

Panky is my “guy”. My jewellery guy, that is. 5 years ago my friend referred me and my now husband to Monili Jewellers as a reliable place to purchase our wedding jewellery. In the […]

Early Adopters and Juicy Couture Tracksuits

Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. […]

What is the Opposite of Remarkable?

I’ve been reading The Purple Cow by Seth Godin (well, listening to it – podcasts and audio books save me on my commutes to work), which is a book centered […]

Your Idea Isn’t Worth Much without This

“How much is this cup of Abu Naji coffee?” My entrepreneurship professor asked our Small Business Management class as he held up a disposable cup filled with brew. “1000 LL,” […]

The Difference between Objectives and Strategy Explained in One Simple IBM Disaster Campaign

IBM wants to encourage more women to take on STEM careers. Unfortunately, this sound objective didn’t pan out into a successful strategy or execution.

Spinneys’ Simple but Effective Cross-Selling Technique

Spinneys proves that sometimes the most effective sales techniques are the simplest too.

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