“One can steal ideas, but no one can steal execution or passion”

– Tim Feriss

Marketing Execution

Strategy creation is the first step, but without effective implementation it remains only words on paper.

By integrating deeply into our clients’ teams, we implement effective marketing activities across an area of integrated channels. Our services turn plans into reality, fuel new initiatives, and drive you towards your business goals. We believe that marketing should be pragmatic and impactful, and that each of our end-to-end services generates long-term measurable results from concept to execution.

Services vary, and a combination of tools is used depending on the business objectives. There is no one size fits all plan, and a “360 degree campaign” is not needed in every case. We are careful to only carry out what we foresee bringing results based on our experience.

Brand Identity Strengthening

Your brand is your strongest asset, and protecting it should be the priority of your entire team. We work closely with our clients to highlight ways to bring their brand strategy to life through every touchpoint such as
  • Point of sale material design
  • Interior design
  • Packaging design
  • Staff uniform design
  • Client interaction training
  • Visual brand identity update

Price Setting

Pricing is a sensitive and strategic activity that requires research, analysis and careful consideration of costs. Prices are key marketing signals, so we work with clients to ensure that services and products are valued in line with the brand’s positioning, market standards, and consumer expectations.

Promotional strategy

Promotions are a strong tool to drive sales, but they must be planned with the bigger picture in mind. Haphazard promoting is one of the biggest downfalls of SMEs, and we work to help clients avoid it with preplanning based on the business’ objectives.

Above the Line Marketing (ATL)

ATL is generally used for brand building and increasing awareness. Mediums include but are not limited to:
  • Television advertising
  • Newspaper/magazine advertising
  • Radio advertising
  • Outdoor advertising
  • Cinema advertising

Below the Line Marketing (BTL)

BTL is best used to target a specific group of consumers and drive direct response. This can include:
  • Events
  • Point of sale material
  • Direct mail
  • Tradeshows/Exhibitions
  • Shopping centre stand/mall stand
  • Sponsorships
  • In-person demonstrations
  • Digital or printed catalogues, brochures
  • Post-sales coupons/deals/incentives
  • Point of sale promotion – in person or online shopping cart

Inbound Marketing

Content is king in today’s world, and establishing yourself as an industry leader through well researched and thoughtful content is essential to standing out from the crowd. Click here to learn how a strong inbound marketing strategy can lead to increased customer attraction  and traffic.

Digital Marketing

Digital Marketing is no longer the way of the future, it is the way of today. Digital plays a key role in any marketing plan, and our services include:
  • Digital marketing strategy
  • Content marketing strategy and execution
  • Social media strategy and execution
  • Digital influencer relationship management
  • Email marketing
  • Search engine optimization
  • Search engine marketing
  • Pay per click advertising

Business to Business Relationship Management

SMEs are the heart and soul of economies, and they are even stronger when they work together. Your business can thrive with the right relationships that result in mutual benefits for all parties involved.