“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Sun Tzu

Marketing Strategy

All companies acknowledge that marketing is important, but many underestimate the need to have long term plans to ensure budgets are properly spent and objectives are met.

Through haphazard activities and trial and error, many businesses find themselves burning budget through marketing activity that has little or no impact.

Our plans are based on your company’s brand strategy and objectives. We assess the status quo and create thorough, feasible, and ROI driven marketing strategies that provide a road map for your business that cover:

  • SWOT analysis
  • Communication guidelines
  • Pricing recommendations
  • Promotional strategy
  • Portfolio analysis & recommendations