Building Brands that Build Businesses
Itani & Company is an outsourced marketing department that integrates with ambitious, growing businesses to take their brands to the next level.
What is Outsourced Marketing?
Every business leader knows marketing is essential, but most don’t know where to start when they reach the point of not being able to manage it on their own.
Hiring internal marketers still requires their guidance and supervision, whereas managing multiple agencies and freelancers becomes burdensome and inefficient. Outsourced marketing is the solution.
At Itani & Company, our senior caliber marketers become an extension of your team and manage your marketing from strategy development to impactful implementation. We can either fully replace your internal marketing department or supplement your existing team to provide strategic guidance and support.
Our flexible packages allow you to determine how much time and money you want to invest in marketing.
Benefits of Outsourced Marketingwith Itani & Company
Invest in Expertise
Invest in expertise, don’t spend on staff overhead costs.
Onboard Senior Marketers
Onboard senior level marketers, not juniors who need close supervision.
Allows You to Focus on the Business
Enable yourself to focus on your business operations.
“In my experience in working with Itani & Company for the past year, I would describe them as “above the line.” Maya is a critical thinker and problem solver. She does not panic and is resourceful when it comes to reshuffling. I look forward to working together further on projects and taking things to the next level. Anyone who works with Itani & Company will be pleased with the results.”
Mai Assaf, Eternel Clinic Board Member
“Itani & Co. invested the time to quickly understand our vision and provided strategic and tactical direction so that we could hit the ground running. Their passion and energy for the project helped us deliver the optimal recommendation. Their focus on achieving their clients’ goals and professionalism are what allow us to recommend them without hesitation.”
Wisam Mahmood, Managing Partner
“Proactive / insightful / professional / intuitive / dynamic /creative / organized / respectful and great communicators are a few of the descriptive words I would use to recommend this company. They met then exceeded my expectations every time. Often they would anticipate my needs before I articulated them. I trust them to execute my vision and use their knowledge, skills and abilities to ensure my project is professionally presented and in the best possible light. They are the best in the marketing arena I have encountered.”
Jody Ballard, Founder
“The quality of the work was excellent. The depth of the market research was really great, and we are extremely happy with that. We are grateful to Itani&Co. for contributing to the start of an exciting journey for Skinz. We wish you every success in you future endeavors and hope to have the chance to work with you again.”
Chief Operating Officer, Skinz Skincare Solutions
“Achieving your dreams can be a tough journey of ups and downs, frustration, love, laughter, and tears. My advice, if you embark on this journey, is to work with people who share your passion. I’m so blessed to be working with the incredible team at Itani & Company. Thank you for your dedication, professionalism, and high work ethic. You ladies are not work partners, but also angels and life saviours!”
Anisa Al Sharif, Founder
“The marketing strategy was comprehensive and well delivered. It covered all aspects that Leadright lacked from a marketing perspective. Most importantly, it was clear to us that the research work was carried out in a very professional and thorough manner. The delivery of the project in a timely manner and the level of professionalism we have received make us more than happy to recommend Itani & Company Marketing Consultants to others.”
Idriss Makdoud, Managing Director
“From the very first day I started working with Itani & Company I can easily say they are true professionals and brilliant at marketing and strategic planning. They are extremely enthusiastic about their work, which is infectious. They make it look easy, and what I love is they never lose focus on the task. The team always has a creative, positive outlook and comes up with great solutions and ideas. They’re also good at highlighting the reality in any given situation. Their presentation style is open, inviting to questions, engaging, and thorough. They simply are an asset.”
Musharraf Ashraf, Eternel Clinic Operations Manager
“We were fortunate enough to work with Itani & Company on our 2019 marketing plan. In the course of one day, we were able to review the previous year and what we had achieved (and where we went wrong!) and build on our learnings to agree on strategic priorities for the year ahead. The team was able to bring together many different opinions and build a consensus around a set of agreed objectives. This allowed us to start 2019 with a clear plan of what we wanted to get done with a fully aligned team! We are grateful for the workshop and would recommend it to any SME who needs to hit the ground running.”
Marie-Christine Luijckx, Managing Partner, Fruitful Day
"I wanted a team that was energetic, result oriented, and passionate about their work. When I hired Itani & Company, I thought it would just be a marketing firm that would help me launch my business. But after working with them, they became my own team. We shared the same vision and the same passion towards achieving the goal."
Mouza Al Hameli, Founder
"I contacted Itani & Company to perform market research for my business, and I was very happy with the outcome. Working with Maya was a delight, she was very open to my feedback and incorporated all my comments while suggesting new ideas based on her expertise in marketing. It is really refreshing to work with a professional who can bring all the expertise while listening to the customer's specific needs. I will definitely contact Itani & Company again for my future projects."
Fatima Fahes, Founder
News & Views
Interesting news and insights from the local and global marketing world.
Trademarking is a crucial yet regularly overlooked step when building a brand and a business. Victor Siriani from AVID IP shares some insights with us on trademarking in the UAE and beyond.
If you want to reach millennials and the Gen Z audience, there’s no better platform than TikTok to do so. The Middle East is no exception to TikTok’s growth, with Saudi Arabia ranking as the eighth-largest country in terms of number of users in 2019, as per Route Note.
A critical part of brand identity is font selection for both the brand’s logo and its future marketing material. While some fonts look great in sample text, they often prove less functional when used in the day to day work on marketing a brand.
Whether you are gearing up to launch a new brand or a well established company looking for a new perspective, we would love to hear from you to assess how your business can benefit from the power of marketing.