August 2015 - Itani & Company
Lack of Consistency: The Brand Killer

Lack of Consistency: The Brand Killer

After 20 minutes on hold with the “quick delivery” messenger service, I hung up the phone and shook my head in dismay. How could this service claim to handle my delivery more efficiently than other services and yet they could not even attend to my phone...
5 Mistakes to Avoid on Facebook

5 Mistakes to Avoid on Facebook

Every day hundreds of thousands of brands worldwide engage with their consumers on Facebook as part of their communication strategy. Some are creating fantastic and tailored content, which others seem to be struggling to capitalize on the tool’s massive reach. Small...