The best managing director I ever worked for had a favourite question: Why? It became known that if you were to present to him you needed to prepare yourself for a lot of prodding with that three letter word. We are planning to hire an in store promotion team to boost...
Most radio ads in the UAE make me cringe. The majority of listeners, myself included, will simply flip channels when ads come on. Very few ads are interesting enough to keep my hand away from that dial. Even fewer are memorable enough to make an impact. Radio is not...
This post is the fourth of a four part Spark Series on branding. Developing your brand doesn’t stop at the brand positioning statement or the brand design. Developing and sustaining a brand require a long term strategy that should permeate every action your company...
By Barry Lee Cummings As a business owner, the digital side of your business should be a core focus for you. If it isn’t, you are almost certainly leaving ‘money on the table’. For just about every business, B2C or B2C, from today onwards, more and more of your...
