September 2015 - Page 2 of 4 - Itani & Company
How Point of Sale Material Can Damage Your Image

How Point of Sale Material Can Damage Your Image

I saw this roll up banner as I walked by a travel agency near my house. At first glance, I thought the image was intentionally blue but when I recognized the font as that of Emirates Airline, I suspected something was wrong. Upon closer inspection I realized that it...
Spark Series: Brand Building (Part 3 of 4)

Spark Series: Brand Building (Part 3 of 4)

This post is the third of a four part Spark Series on branding. Brand design is what most people think of when they hear the word “branding”. In truth, design is the physical manifestation of the brand that helps consumers further understand it. Your brand design is...
Understanding the 4Ps of Marketing

Understanding the 4Ps of Marketing

I was recently asked to define marketing and the question caught me off guard. I talk about marketing so regularly that I’m accustomed to discussing specifics. It is a complex discipline that is difficult to explain with a short definition. I thought about the...