In recent years, markets have become quite popular in the UAE for the anti-mall experience they bring to the country. One of the oldest and most successful markets is ARTE, the makers’ market. Showcasing handmade design, art, craft, and fashion, ARTE’s monthly markets...
By Rares Bansecu Retargeting is a technique that more and more marketers worldwide have started to use. Amazon and other e-commerce sites are using retargeting to successfully increase their online sales. However, how we use this technique is very important. With the...
I recently wrote about 7 ways to make radio campaigns more effective. While this was mostly out of the selfish desire to reduce the number of annoying ads, I do believe radio can be an impactful medium if used correctly. One of the ideas I presented was incorporating...
By Rami Itani Our Digital World is Evolving… As our digital world evolves, advertisers are always on the move to find new ways to reach and target their audiences. The starting point is usually Facebook, as it is the world’s largest social media network with...
I’m not a fan of cupcakes. The sickly sweet buttercream frosting that towers over a usually blah cake has never appealed to me, so when I heard about an “anti-cupcake” dessert establishment my sweet tooth was intrigued. Like most startups, SugarMoo is the result of...
