October 2015 - Itani & Company
Chaps & Co. Makes the Cut with Clever Radio Advertising

Chaps & Co. Makes the Cut with Clever Radio Advertising

I recently wrote about 7 ways to make radio campaigns more effective. While this was mostly out of the selfish desire to reduce the number of annoying ads, I do believe radio can be an impactful medium if used correctly. One of the ideas I presented was incorporating...
Instagram Ads: Double Tap for That

Instagram Ads: Double Tap for That

By Rami Itani Our Digital World is Evolving… As our digital world evolves, advertisers are always on the move to find new ways to reach and target their audiences. The starting point is usually Facebook, as it is the world’s largest social media network with...