Do We Want to Save Steve’s Job?

Do We Want to Save Steve’s Job?

Last October I wrote about Insydo being one of my favourite newcomers to the social media scene. Their clever intro video set high expectations for their marketing, as its tone was a fresh, humorous change. I was unsure if they would be able to keep it up, but their...
Research 101 for the Startup Entrepreneur

Research 101 for the Startup Entrepreneur

By Azza Yehia  CLARIFYING START-UP GOALS It comes as no surprise that building a start-up can be quite a daunting and an overwhelming experience. The first and most basic step of forming a start-up is pitching your idea. To do that, entrepreneurs need to put down all...
A Tale of Two Newsletters

A Tale of Two Newsletters

During the holiday season our inboxes flood with corporate well wishes from every company we have ever given our email addresses to (and even some we have never heard of!). While most of these newsletters end up straight in the spam or trash folders, sending one is...