March 2016 - Itani & Company
ATL, BTL, OTL – what’s with all the abbreviations?

ATL, BTL, OTL – what’s with all the abbreviations?

Marketers love abbreviations. I’m sure every industry needs its own glossary, but sometimes marketers take it a teeeeensy bit too far. We’re also guilty of assuming that people outside of our field know what we mean when we rattle off a bunch of letters...

What is the Opposite of Remarkable?

I’ve been reading The Purple Cow by Seth Godin (well, listening to it – podcasts and audio books save me on my commutes to work), which is a book centered around the belief that the only way to be noticed in today’s cluttered advertising landscape is...

Astrolabs Digital Marketing Courses

A few months ago I posted about working on my weaknesses and forcing myself out of my marketing comfort zone. I followed through on this promise to myself and went on the hunt for some digital marketing classes to take. Being completely realistic with myself, I knew I...