July 2017 - Itani & Company

Marketing Mondays: What is Brand Co-Creation? [VIDEO]

by Maya | Jul 31, 2017 | Branding, Marketing Mondays

“The problem with a complete [brand] story is that the audience plays no role in it.” – Tamsen Webster. When I heard this quote on the On Brand podcast, it struck me in the gut and made me pause the episode to think. How often do companies actively...

Marketing Mondays: Promote & Discount without Damaging Your Brand [VIDEO]

by Maya | Jul 24, 2017 | Advertising

Promotion. A sticky point for all business owners. They offer a quick way to drive traffic to a business, but the trade off is questionable. Was it profitable? Are the new customers that you acquired going to be repeat customers? And the most important question of...

Marketing Mondays: Is “Influencer” Really a Dirty Word? [VIDEO]

by Maya | Jul 17, 2017 | Digital, Marketing Mondays

“Influencer” has become the most polarizing term in marketing over the last few years. Companies in the region are still clamoring over each other trying to figure out what influencer marketing is and how not to miss out on this supposed gold...

Marketing Mondays: 3 Questions for the Perfect Presentation [VIDEO]

by Maya | Jul 10, 2017 | Marketing Mondays, Miscellaneous

As a marketer who spent much of her career working with multinationals, I have drafted more presentations than I can count. Over the years, I have worked on thousands of slides to build cases, present successes, and persuade audiences. When I started Itani...

Marketing Mondays: When is brand image not enough? [VIDEO]

by Maya | Jul 3, 2017 | Branding, Marketing Mondays

I went through a pretty big breakup recently. We were together for 5 years, and while on the outside our relationship looked great, I’d been miserable for the last year. In fact the entire relationship had never really lived up to my expectations. I was constantly...