August 2017 - Itani & Company
How do I win back lost customers?

How do I win back lost customers?

Customer retention management is a tricky thing. Many businesses focus obsessively on bringing in new customers and forget about their existent ones. Because of this, they often lose the clientele they’ve already worked hard to gain because they show no interest...
Popular Sales Promotions & What They Achieve

Popular Sales Promotions & What They Achieve

If you follow me on Instagram, you may have seen my InstaStory confession over the weekend about my love for the supermarket. Every week, I look forward to my Saturday morning shop just so I can peruse the shelves and see what has been launched launched and what...
Back to Basics: The 7 P’s of Marketing

Back to Basics: The 7 P’s of Marketing

Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. Jerome McArthy’s 4 P’s rule of thumb, which I wrote about a...