Why I’m Mourning the Careem Acquisition

Why I’m Mourning the Careem Acquisition

By Maya Itani This week we witnessed the largest ever tech acquisition the Middle East has ever seen, as ride hailing pioneer Uber finalized a deal to purchase its Middle Eastern rival Careem for $3.1bn. While this is an astronomical achievement for the homegrown...
Have Marketers Learned to #BalanceForBetter?

Have Marketers Learned to #BalanceForBetter?

By Jacqueline Perrottet Tels If you’ve noticed your newsfeeds highlighting women more than usual, there’s a reason for that. March is Women’s History Month, and March 8th is International Women’s Day. Many brands incorporate this theme, but how that is done differs...