On November 2, 2019 the Itani & Company team proudly supported its client Mouza Al Hameli as she launched her new Arabic language self development academy Azher Academy. We met Mouza back in March, where she shared all the jumbled ideas in her head about her ambitions and dreams. She knew exactly what she wanted to do, but didn’t know how to get started. “I feel stuck,” she told us, “can you help?”
Through the course of a brand building workshop, a strategy development project, and then brand management, we spent seven months with the energetic entrepreneur to help her realize her dreams. At the beginning of the process, we asked her what success looked like to her and she said, “hosting a launch party for my academy with all my friends and family in attendance.” So that’s exactly what we worked towards, and with the help of some amazing partners we pulled off a fantastic event at the Park Hyatt Abu Dhabi.
The day started off with a mix and mingle for the 70 guests followed by a presentation about Azher by Mouza. After a delicious lunch, guests were invited to participate in four workshops held by the supporting partners that followed the event’s four themes: Dream, Flourish, Connect, and Energize.
A special thanks to Tanya and Jacqueline from Team I&Co. for leading the event organization from start to finish. It’s incredible to see an event come to life from a PowerPoint slide in a strategy to a beautiful day filled with flowers and smiles.