Four Steps to Create Powerful Customer Personas

Four Steps to Create Powerful Customer Personas

In my last blog post about making the best use of seasonal or forced downtime, I highlighted the creation of customer personas. As marketing is about creating the most suitable products to meet the needs of the people we serve, we can’t do that well until we define...
Five Downtime Marketing Projects

Five Downtime Marketing Projects

These past few weeks have been tough. Almost every business owner I know has witnessed a massive drop in business, with some needing to completely shut down in the short term due to government regulations. There’s the pressure of trying to figure out how to keep the...
Supporting SMEs during Difficult Times

Supporting SMEs during Difficult Times

In times of uncertainty, small businesses are often the first to suffer. As the coronavirus wreaks havoc worldwide, SMEs may not only struggle but actually buckle under the economic pressure. Just as it is on us as a community to prevent the spread of COVID-19, it is...