![[BRANDBITE] What do tires and fine dining have in common?](https://www.itaniandcompany.com/wp-content/uploads/2021/12/michelin-man-turns-113-joins-walk-of-fame.jpg)
by admin | Dec 17, 2021 | Brand Bite
Everyone knows the Michelin star rating system for restaurants. But do you know that the system was created to encourage people to buy more tires?! Find out the full bizarre story in this #brandbite.
by admin | Dec 17, 2021 | Branding
“Branding is fluff to me,” a potential client said to me in his first phone call. As a branding expert, I’m completely accustomed to hearing and countering this rhetoric, but the irony of the situation was how this particular conversation continued....
