by admin | Feb 11, 2021 | Advertising, Digital
By Israa Javed Videos are a great tool for storytelling, which is not an option but a necessity to keep your brand alive. Over time, it has been proven that visual media is more effective at encouraging engagement and making a brand more memorable. Did you know...
by admin | Aug 5, 2020 | Advertising, Digital
By Israa Javed A dash of Vine, a little bit of Dubmash, and a hint of Instagram, mix them together and voila we have TikTok. TikTok is a social network for sharing user-generated videos, mostly of people lip-synching to popular songs....
by Maya | Feb 13, 2020 | Advertising
The sixth Women’s Heritage Walk (WHW) came to close on February 4, 2020 as sixty participants from 24 nationalities hiked a 120 km journey from Abu Dhabi to Al Ain. The ‘Sand Sisters’ embarked on this challenging trek to recreate a historical, seasonal Emirati...
by Maya | Jan 15, 2020 | Advertising
In today’s fast-paced world it’s no wonder that 67% of employees interviewed for a recent Gallup poll said they were experiencing burnout. While burnout can affect all companies, it can be devastating for small and mid-size companies with limited resources. We’ve...
by Maya | Dec 24, 2019 | Advertising
When Jackie suggested a “2019 in review” December blog post, I didn’t realize how interesting of an exercise it would be for me to look back on our year and acknowledge our progress. As I do, it’s hard to believe that this time last year I was saying so long (but not...
by Maya | May 30, 2019 | Advertising, Strategy
By Jacqueline Perrottet Tels Cause marketing is an important aspect of brands’ overall marketing strategies. Younger generations, specifically Gen Z, are linked to supporting brands tied to a purpose. This is not new information, but a recent report from DoSomething...