The sixth Women’s Heritage Walk (WHW) came to close on February 4, 2020 as sixty participants from 24 nationalities hiked a 120 km journey from Abu Dhabi to Al Ain. The ‘Sand Sisters’ embarked on this challenging trek to recreate a historical, seasonal Emirati...
In today’s fast-paced world it’s no wonder that 67% of employees interviewed for a recent Gallup poll said they were experiencing burnout. While burnout can affect all companies, it can be devastating for small and mid-size companies with limited resources. We’ve...
When Jackie suggested a “2019 in review” December blog post, I didn’t realize how interesting of an exercise it would be for me to look back on our year and acknowledge our progress. As I do, it’s hard to believe that this time last year I was saying so long (but not...
By Jacqueline Perrottet Tels Cause marketing is an important aspect of brands’ overall marketing strategies. Younger generations, specifically Gen Z, are linked to supporting brands tied to a purpose. This is not new information, but a recent report from DoSomething...
Livi Florea became an Account Coordinator at Itani & Company over a year ago when she decided to make the leap from the world of advertising and design to branding and marketing. This is her story. Passion is one of the most life-changing drivers. It is a force...
For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...
