Avoiding Business Burnout

Avoiding Business Burnout

In today’s fast-paced world it’s no wonder that 67% of employees interviewed for a recent Gallup poll said they were experiencing burnout.  While burnout can affect all companies, it can be devastating for small and mid-size companies with limited resources. We’ve...
Looking Back at 2019

Looking Back at 2019

When Jackie suggested a “2019 in review” December blog post, I didn’t realize how interesting of an exercise it would be for me to look back on our year and acknowledge our progress. As I do, it’s hard to believe that this time last year I was saying so long (but not...
Getting Cause Marketing Right

Getting Cause Marketing Right

By Jacqueline Perrottet Tels Cause marketing is an important aspect of brands’ overall marketing strategies. Younger generations, specifically Gen Z, are linked to supporting brands tied to a purpose. This is not new information, but a recent report from DoSomething...
Branding with Passion

Branding with Passion

Livi Florea became an Account Coordinator at Itani & Company over a year ago when she decided to make the leap from the world of advertising and design to branding and marketing. This is her story.  Passion is one of the most life-changing drivers. It is a force...
Being Unique is a Myth

Being Unique is a Myth

For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...