Advertising Archives - Page 2 of 16 - Itani & Company
Branding with Passion

Branding with Passion

Livi Florea became an Account Coordinator at Itani & Company over a year ago when she decided to make the leap from the world of advertising and design to branding and marketing. This is her story.  Passion is one of the most life-changing drivers. It is a force...
Being Unique is a Myth

Being Unique is a Myth

For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...
Popular Sales Promotions & What They Achieve

Popular Sales Promotions & What They Achieve

If you follow me on Instagram, you may have seen my InstaStory confession over the weekend about my love for the supermarket. Every week, I look forward to my Saturday morning shop just so I can peruse the shelves and see what has been launched launched and what...
Can salt be remarkable?

Can salt be remarkable?

Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...