by Maya | May 21, 2018 | Advertising
Livi Florea became an Account Coordinator at Itani & Company over a year ago when she decided to make the leap from the world of advertising and design to branding and marketing. This is her story. Passion is one of the most life-changing drivers. It is a force...
by Maya | Oct 9, 2017 | Advertising
For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...
by Maya | Aug 14, 2017 | Advertising
If you follow me on Instagram, you may have seen my InstaStory confession over the weekend about my love for the supermarket. Every week, I look forward to my Saturday morning shop just so I can peruse the shelves and see what has been launched launched and what...
![Marketing Mondays: Promote & Discount without Damaging Your Brand [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/07/Solde_discount-1080x675.jpg)
by Maya | Jul 24, 2017 | Advertising
Promotion. A sticky point for all business owners. They offer a quick way to drive traffic to a business, but the trade off is questionable. Was it profitable? Are the new customers that you acquired going to be repeat customers? And the most important question of...
by admin | Nov 26, 2016 | Advertising, Branding, Digital, Spark Stories
Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
by admin | Jul 23, 2016 | Advertising, Strategy
Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement,...
