Advertising Archives - Page 2 of 16 - Itani & Company
Being Unique is a Myth

Being Unique is a Myth

For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...
Popular Sales Promotions & What They Achieve

Popular Sales Promotions & What They Achieve

If you follow me on Instagram, you may have seen my InstaStory confession over the weekend about my love for the supermarket. Every week, I look forward to my Saturday morning shop just so I can peruse the shelves and see what has been launched launched and what...
Can salt be remarkable?

Can salt be remarkable?

Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
‘Tis the Season to Be Tactful

‘Tis the Season to Be Tactful

With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising may seem simple, but so many brands have no clue how to do it with...