For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...
If you follow me on Instagram, you may have seen my InstaStory confession over the weekend about my love for the supermarket. Every week, I look forward to my Saturday morning shop just so I can peruse the shelves and see what has been launched launched and what...
Promotion. A sticky point for all business owners. They offer a quick way to drive traffic to a business, but the trade off is questionable. Was it profitable? Are the new customers that you acquired going to be repeat customers? And the most important question of...
Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement,...
With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising may seem simple, but so many brands have no clue how to do it with...
![Marketing Mondays: Promote & Discount without Damaging Your Brand [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/07/Solde_discount-1080x675.jpg)
