by Maya | Oct 9, 2017 | Advertising
For years I held the belief that for a business to truly have a strong brand they must have a “unique selling proposition” (USP). It was what I was taught again and again at university, and it was a theory that I carried with me throughout the last decade...
by Maya | Aug 14, 2017 | Advertising
If you follow me on Instagram, you may have seen my InstaStory confession over the weekend about my love for the supermarket. Every week, I look forward to my Saturday morning shop just so I can peruse the shelves and see what has been launched launched and what...
![Marketing Mondays: Promote & Discount without Damaging Your Brand [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/07/Solde_discount-1080x675.jpg)
by Maya | Jul 24, 2017 | Advertising
Promotion. A sticky point for all business owners. They offer a quick way to drive traffic to a business, but the trade off is questionable. Was it profitable? Are the new customers that you acquired going to be repeat customers? And the most important question of...
by admin | Nov 26, 2016 | Advertising, Branding, Digital, Spark Stories
Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
by admin | Jul 23, 2016 | Advertising, Strategy
Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement,...
by admin | Jul 2, 2016 | Advertising
With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising may seem simple, but so many brands have no clue how to do it with...
