Advertising Archives - Page 3 of 16 - Itani & Company
‘Tis the Season to Be Tactful

‘Tis the Season to Be Tactful

With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising may seem simple, but so many brands have no clue how to do it with...
Big project wrap up!

Big project wrap up!

Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the blogging side. I just wrapped up a big project with one of...
Early Adopters and Juicy Couture Tracksuits

Early Adopters and Juicy Couture Tracksuits

Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. Juice Couture tracksuits were all the rage in the early noughties. I didn’t...
ATL, BTL, OTL – what’s with all the abbreviations?

ATL, BTL, OTL – what’s with all the abbreviations?

Marketers love abbreviations. I’m sure every industry needs its own glossary, but sometimes marketers take it a teeeeensy bit too far. We’re also guilty of assuming that people outside of our field know what we mean when we rattle off a bunch of letters...