by admin | Dec 17, 2021 | Branding
“Branding is fluff to me,” a potential client said to me in his first phone call. As a branding expert, I’m completely accustomed to hearing and countering this rhetoric, but the irony of the situation was how this particular conversation continued....
by admin | Sep 17, 2020 | Branding, Miscellaneous
By Jacqueline PerrottetEvery business owner can relate to the immeasurable hours, sweat, and tears that they pour into building their business and developing their brand. From coming up with a name, to designing a logo, creating a tagline, and...
by Maya | Mar 26, 2020 | Branding, Strategy
In my last blog post about making the best use of seasonal or forced downtime, I highlighted the creation of customer personas. As marketing is about creating the most suitable products to meet the needs of the people we serve, we can’t do that well until we define...
by Maya | Nov 25, 2019 | Branding
By Jacqueline Perrottet-Tels The German car company, Audi, describes a brand as something which is “not a static structure but a living interface.” At Itani & Company, we share these sentiments and find that the best brands are the ones that have a personality and...
by Maya | Jul 31, 2019 | Branding, Strategy
By Jacqueline Perrottet Tels It is commonly thought that happy customers are the best advocates, but what about happy, educated employees? Employees who understand and believe in your company’s values, vision, and goals are the foundation needed to build a...
by Maya | Mar 27, 2019 | Branding, News & Campaigns
By Maya Itani This week we witnessed the largest ever tech acquisition the Middle East has ever seen, as ride hailing pioneer Uber finalized a deal to purchase its Middle Eastern rival Careem for $3.1bn. While this is an astronomical achievement for the homegrown...
