A few weeks ago, we launched our first ever Spark Series event (#ICoSS) titled How to Build a Brand That Builds Your Business. When I took the stage I looked out at the audience and declared, “if there is one thing I want you to remember from today, it is that...
When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for selling and maintaining a certain portion of the portfolio to my client Spinneys, an upscale...
“The problem with a complete [brand] story is that the audience plays no role in it.” – Tamsen Webster. When I heard this quote on the On Brand podcast, it struck me in the gut and made me pause the episode to think. How often do companies actively...
I went through a pretty big breakup recently. We were together for 5 years, and while on the outside our relationship looked great, I’d been miserable for the last year. In fact the entire relationship had never really lived up to my expectations. I was constantly...
Note: This article is an expansion on the below Marketing Monday (#ICoMM) video regarding Seth Godin’s concept of the Purple Cow and how businesses can shine among their competition. What color is a cow? Black and white is the general response that comes to...
Note: The below blog post is an elaboration on this week’s episode of I&Co.’s Marketing Mondays (#ICoMM), a new weekly series we have launched on YouTube and our blog. #ICoMM will tackle topics that business owners face on a regular basis, and we are...
![Marketing Mondays: What is Brand Co-Creation? [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/07/Taco-Bell.jpg)
![Marketing Mondays: When is brand image not enough? [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/07/corinne-kutz-211251-1080x675.jpg)
![Marketing Mondays: Be a Purple Cow to Beat Your Competition [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/06/cow-759018_1280-1080x675.jpg)
![Marketing Mondays: Branding vs. Marketing [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/06/igor-ovsyannykov-223089-1080x675.jpg)