What’s your brand story?

by Maya | Apr 2, 2018 | Branding, Marketing Mondays

I’m fascinated by the psychology of brands. The fact that people can grow to love a product or service so devoutly is amazing, and over my 10+ years of being a brand builder the one consistent thread that binds all those loved businesses is their ability to draw...

Is it too late to create a brand strategy?

by Maya | Jan 29, 2018 | Branding, Marketing Mondays

Being an entrepreneur is exciting. When an idea is planted in your mind it can take hold and grow to the point where there is no room left for any other thoughts. At that point, many people just leap into starting a new business without necessarily putting all the...

Why Your Brand is Not Yours to Control

by Maya | Oct 23, 2017 | Branding, Marketing Mondays

A few weeks ago, we launched our first ever Spark Series event (#ICoSS) titled How to Build a Brand That Builds Your Business. When I took the stage I looked out at the audience and declared, “if there is one thing I want you to remember from today, it is that...

Can a brand change its image? Union Coop certainly did.

by Maya | Aug 21, 2017 | Branding, Marketing Mondays, Strategy

When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for selling and maintaining a certain portion of the portfolio to my client Spinneys, an upscale...

Marketing Mondays: What is Brand Co-Creation? [VIDEO]

by Maya | Jul 31, 2017 | Branding, Marketing Mondays

“The problem with a complete [brand] story is that the audience plays no role in it.” – Tamsen Webster. When I heard this quote on the On Brand podcast, it struck me in the gut and made me pause the episode to think. How often do companies actively...

Marketing Mondays: When is brand image not enough? [VIDEO]

by Maya | Jul 3, 2017 | Branding, Marketing Mondays

I went through a pretty big breakup recently. We were together for 5 years, and while on the outside our relationship looked great, I’d been miserable for the last year. In fact the entire relationship had never really lived up to my expectations. I was constantly...