Can salt be remarkable?

Can salt be remarkable?

Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
Big project wrap up!

Big project wrap up!

Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the blogging side. I just wrapped up a big project with one of...
Perception is Reality

Perception is Reality

I have allergies. Really, really bad allergies. Recently my situation has worsened, so I decided to pay the allergy specialist I see another visit. This doctor works at two clinics, one of which happens to be very close to a new client of mine. For convenience, I...