![[BRAND BITE] Instagram Founder’s Simple Test for Success](https://www.itaniandcompany.com/wp-content/uploads/2022/01/kevin-curtis-QlnUpMED6Qs-unsplash-1080x675.jpg)
by Maya | Jan 6, 2022 | Brand Bite, Digital, Strategy
Businesses go through many iterations before finding their winning formula. Instagram founder Kevin Systrom used one quick test to assess if the early ideas behind his app were going to work. Spoiler alert: many didn’t pass this...
![The Best Video Editing Apps [Mobile]](https://www.itaniandcompany.com/wp-content/uploads/2021/02/peter-stumpf-yk9VXp4W5-Q-unsplash-1080x675.jpg)
by admin | Feb 11, 2021 | Advertising, Digital
By Israa Javed Videos are a great tool for storytelling, which is not an option but a necessity to keep your brand alive. Over time, it has been proven that visual media is more effective at encouraging engagement and making a brand more memorable. Did you know...
by admin | Jan 12, 2021 | Digital, Miscellaneous, Strategy
This week Maya was invited on to Helen Farmer’s show on Dubai Eye 103.8 to chat about SME resolutions to start the upcoming year strongly. In light of how off track 2020 went, Maya jokingly advised people not to make resolutions at all, but did go on to give...
by admin | Aug 5, 2020 | Advertising, Digital
By Israa Javed A dash of Vine, a little bit of Dubmash, and a hint of Instagram, mix them together and voila we have TikTok. TikTok is a social network for sharing user-generated videos, mostly of people lip-synching to popular songs....
![Marketing Mondays: Is “Influencer” Really a Dirty Word? [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/07/brooke-cagle-157923-1080x675.jpg)
by Maya | Jul 17, 2017 | Digital, Marketing Mondays
“Influencer” has become the most polarizing term in marketing over the last few years. Companies in the region are still clamoring over each other trying to figure out what influencer marketing is and how not to miss out on this supposed gold...
by admin | Nov 26, 2016 | Advertising, Branding, Digital, Spark Stories
Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
