Digital Archives - Itani & Company
The Best Video Editing Apps [Mobile]

The Best Video Editing Apps [Mobile]

By Israa Javed Videos are a great tool for storytelling, which is not an option but a necessity to keep your brand alive. Over time, it has been proven that visual media is more effective at encouraging engagement and making a brand more memorable.  Did you know...
SME Resolutions for 2021

SME Resolutions for 2021

This week Maya was invited on to Helen Farmer’s show on Dubai Eye 103.8 to chat about SME resolutions to start the upcoming year strongly. In light of how off track 2020 went, Maya jokingly advised people not to make resolutions at all, but did go on to give...
All about TikTok

All about TikTok

By Israa Javed A dash of Vine, a little bit of Dubmash, and a hint of Instagram, mix them together and voila we have TikTok.   TikTok is a social network for sharing user-generated videos, mostly of people lip-synching to popular songs....
Can salt be remarkable?

Can salt be remarkable?

Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...