Digital Archives - Itani & Company
All about TikTok

All about TikTok

By Israa Javed A dash of Vine, a little bit of Dubmash, and a hint of Instagram, mix them together and voila we have TikTok.   TikTok is a social network for sharing user-generated videos, mostly of people lip-synching to popular songs....
Can salt be remarkable?

Can salt be remarkable?

Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...

Astrolabs Digital Marketing Courses

A few months ago I posted about working on my weaknesses and forcing myself out of my marketing comfort zone. I followed through on this promise to myself and went on the hunt for some digital marketing classes to take. Being completely realistic with myself, I knew I...
A Tale of Two Newsletters

A Tale of Two Newsletters

During the holiday season our inboxes flood with corporate well wishes from every company we have ever given our email addresses to (and even some we have never heard of!). While most of these newsletters end up straight in the spam or trash folders, sending one is...