By Israa Javed A dash of Vine, a little bit of Dubmash, and a hint of Instagram, mix them together and voila we have TikTok. TikTok is a social network for sharing user-generated videos, mostly of people lip-synching to popular songs....
“Influencer” has become the most polarizing term in marketing over the last few years. Companies in the region are still clamoring over each other trying to figure out what influencer marketing is and how not to miss out on this supposed gold...
Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
Unless you’ve been living under a rock, you’ve seen the Chewbacca mom and her belly-laugh inducing Facebook Live video. In 24 hours Candace Payne achieved internet stardom with her raw and uninhibited excitement about her birthday gift to herself: a...
A few months ago I posted about working on my weaknesses and forcing myself out of my marketing comfort zone. I followed through on this promise to myself and went on the hunt for some digital marketing classes to take. Being completely realistic with myself, I knew I...
During the holiday season our inboxes flood with corporate well wishes from every company we have ever given our email addresses to (and even some we have never heard of!). While most of these newsletters end up straight in the spam or trash folders, sending one is...
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