By Barry Lee Cummings A few weeks ago we took a surface dive into the on page side of SEO, and today we are going to have a look at the off page side of things. Off page SEO activity accounts for about 70% of SEO work so you can see that whilst getting your on page...
By Noora Nasrallah One of the perks of being an early adopter of a number of social media platforms is the ability to differentiate between authentic users and ones that can be easily discarded as spammers. The word “spam” was initially used to refer to “irrelevant or...
Every month we round up five local brands doing fantastic things on social media. Here are our picks for October! No. Fifty Seven Boutique Cafe This cafe is the passion project of the duo behind The Dinner Club 57, the UAE’s first secret supper club. Mainly...
By Rares Bansecu Retargeting is a technique that more and more marketers worldwide have started to use. Amazon and other e-commerce sites are using retargeting to successfully increase their online sales. However, how we use this technique is very important. With the...
By Rami Itani Our Digital World is Evolving… As our digital world evolves, advertisers are always on the move to find new ways to reach and target their audiences. The starting point is usually Facebook, as it is the world’s largest social media network with...
Last week I came across Emirates’s new advertisement with Jennifer Aniston purely by chance while browsing online. Usually when I find things interesting and potentially worth posting about, I bookmark them on my browser or jot them down in Evernote to look into...
