By Noora Nasrallah One of the perks of being an early adopter of a number of social media platforms is the ability to differentiate between authentic users and ones that can be easily discarded as spammers. The word “spam” was initially used to refer to “irrelevant or...
By Rares Bansecu Retargeting is a technique that more and more marketers worldwide have started to use. Amazon and other e-commerce sites are using retargeting to successfully increase their online sales. However, how we use this technique is very important. With the...
By Rami Itani Our Digital World is Evolving… As our digital world evolves, advertisers are always on the move to find new ways to reach and target their audiences. The starting point is usually Facebook, as it is the world’s largest social media network with...
By Barry Lee Cummings As a business owner, the digital side of your business should be a core focus for you. If it isn’t, you are almost certainly leaving ‘money on the table’. For just about every business, B2C or B2C, from today onwards, more and more of your...
By Rola Abu Hassan “How much coverage can you guarantee and when will it be published?” This is a very common question and one of the biggest frustrations that public relations professionals face: the misconception that we control content across the media landscape...
