Marketing Mondays Archives - Itani & Company
What’s your brand story?

What’s your brand story?

I’m fascinated by the psychology of brands. The fact that people can grow to love a product or service so devoutly is amazing, and over my 10+ years of being a brand builder the one consistent thread that binds all those loved businesses is their ability to draw...
Do you like Egyptian food?

Do you like Egyptian food?

A few weeks ago I was driving down Sheikh Zayed Road in the afternoon and passed by a large Egyptian restaurant in one of the new highway adjacent retail buildings that have become popular with F&B joints. When I looked at this restaurant I couldn’t believe...
Is it too late to create a brand strategy?

Is it too late to create a brand strategy?

Being an entrepreneur is exciting. When an idea is planted in your mind it can take hold and grow to the point where there is no room left for any other thoughts. At that point, many people just leap into starting a new business without necessarily putting all the...
The Power of the Pivot

The Power of the Pivot

Launching a business or new product is such a personal thing. Months and sometimes years of quiet planning, endless working, and continuous praying go into bringing something new to market. Along the way, most founders begin to intertwine their own personal sense of...
Why Your Brand is Not Yours to Control

Why Your Brand is Not Yours to Control

A few weeks ago, we launched our first ever Spark Series event (#ICoSS) titled How to Build a Brand That Builds Your Business. When I took the stage I looked out at the audience and declared, “if there is one thing I want you to remember from today, it is that...