Marketing Mondays Archives - Page 2 of 3 - Itani & Company
How do I win back lost customers?

How do I win back lost customers?

Customer retention management is a tricky thing. Many businesses focus obsessively on bringing in new customers and forget about their existent ones. Because of this, they often lose the clientele they’ve already worked hard to gain because they show no interest...
Back to Basics: The 7 P’s of Marketing

Back to Basics: The 7 P’s of Marketing

Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. Jerome McArthy’s 4 P’s rule of thumb, which I wrote about a...