How do I win back lost customers?

by Maya | Aug 28, 2017 | Marketing Mondays, Strategy

Customer retention management is a tricky thing. Many businesses focus obsessively on bringing in new customers and forget about their existent ones. Because of this, they often lose the clientele they’ve already worked hard to gain because they show no interest...

Can a brand change its image? Union Coop certainly did.

by Maya | Aug 21, 2017 | Branding, Marketing Mondays, Strategy

When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for selling and maintaining a certain portion of the portfolio to my client Spinneys, an upscale...

Back to Basics: The 7 P’s of Marketing

by Maya | Aug 7, 2017 | Marketing Mondays, Strategy

Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. Jerome McArthy’s 4 P’s rule of thumb, which I wrote about a...

Marketing Mondays: What is Brand Co-Creation? [VIDEO]

by Maya | Jul 31, 2017 | Branding, Marketing Mondays

“The problem with a complete [brand] story is that the audience plays no role in it.” – Tamsen Webster. When I heard this quote on the On Brand podcast, it struck me in the gut and made me pause the episode to think. How often do companies actively...

Marketing Mondays: Is “Influencer” Really a Dirty Word? [VIDEO]

by Maya | Jul 17, 2017 | Digital, Marketing Mondays

“Influencer” has become the most polarizing term in marketing over the last few years. Companies in the region are still clamoring over each other trying to figure out what influencer marketing is and how not to miss out on this supposed gold...

Marketing Mondays: 3 Questions for the Perfect Presentation [VIDEO]

by Maya | Jul 10, 2017 | Marketing Mondays, Miscellaneous

  As a marketer who spent much of her career working with multinationals, I have drafted more presentations than I can count. Over the years, I have worked on thousands of slides to build cases, present successes, and persuade audiences. When I started Itani...