Marketing Mondays: When is brand image not enough? [VIDEO]

by Maya | Jul 3, 2017 | Branding, Marketing Mondays

I went through a pretty big breakup recently. We were together for 5 years, and while on the outside our relationship looked great, I’d been miserable for the last year. In fact the entire relationship had never really lived up to my expectations. I was constantly...

Marketing Mondays: Prioritizing your marketing activity [VIDEO]

by Maya | Jun 26, 2017 | Marketing Mondays, Strategy

The following article is an expansion on the below #ICoMM video about prioritizing your marketing activity according to your budget.  One of the most common misconceptions about marketing is that it is a glamorous discipline. While aspects of a marketer’s job...

Marketing Mondays: Be a Purple Cow to Beat Your Competition [VIDEO]

by Maya | Jun 19, 2017 | Branding, Marketing Mondays, Strategy

Note: This article is an expansion on the below Marketing Monday (#ICoMM) video regarding Seth Godin’s concept of the Purple Cow and how businesses can shine among their competition.  What color is a cow? Black and white is the general response that comes to...

Marketing Mondays: Branding vs. Marketing [VIDEO]

by Maya | Jun 12, 2017 | Branding, Marketing Mondays, Strategy

Note: The below blog post is an elaboration on this week’s episode of I&Co.’s Marketing Mondays (#ICoMM), a new weekly series we have launched on YouTube and our blog. #ICoMM will tackle topics that business owners face on a regular basis, and we are...