Is asking for spec work during the request for proposal (RFP) process actually fair to agencies? Canadian ad agency Zulu Alpha Kilo thinks it’s not and is pushing agencies to refuse do due so during the pitch process as clients receive way too much work for...
By Rola Abu Hassan “How much coverage can you guarantee and when will it be published?” This is a very common question and one of the biggest frustrations that public relations professionals face: the misconception that we control content across the media landscape...
The copy you write to describe your business has the power to intrigue or repel. Word choice is incredibly important, so with the help of our community I’ve put together a list of words that you should ditch today to keep your copy fresh. Really – This is a tired...
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