by Maya | Oct 3, 2017 | Spark Stories
On September 26, 2017 we launched our Spark Series, which is an event series aimed at helping SMEs harness the power of marketing. These events will focus on educating SME business owners about different aspects of massive marketing world and how they can be applied...
by admin | Nov 26, 2016 | Advertising, Branding, Digital, Spark Stories
Salt. What’s remarkable about salt? If you answered nothing, you’re absolutely right. Salt is the perfect definition of a commodity product. So when you work in the marketing department of a salt company, how do you create a memorable advertisement about...
by admin | Jun 26, 2016 | Advertising, Branding, Spark Stories, Strategy
Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the blogging side. I just wrapped up a big project with one of...
by admin | Jan 22, 2016 | Advertising, Spark Stories
Last October I wrote about Insydo being one of my favourite newcomers to the social media scene. Their clever intro video set high expectations for their marketing, as its tone was a fresh, humorous change. I was unsure if they would be able to keep it up, but their...
by admin | Nov 2, 2015 | Advertising, Branding, Spark Stories
As recent arrivals to Abu Dhabi from Dubai, finding new doctors for our family has been an ongoing process. It takes time to find healthcare practitioners who are both qualified and a comfort to visit. A few weeks ago, I needed to book an appointment for myself. I...
by admin | Oct 31, 2015 | Advertising, Spark Stories
In recent years, markets have become quite popular in the UAE for the anti-mall experience they bring to the country. One of the oldest and most successful markets is ARTE, the makers’ market. Showcasing handmade design, art, craft, and fashion, ARTE’s monthly markets...
