![[BRAND BITE] Instagram Founder’s Simple Test for Success](https://www.itaniandcompany.com/wp-content/uploads/2022/01/kevin-curtis-QlnUpMED6Qs-unsplash-1080x675.jpg)
by Maya | Jan 6, 2022 | Brand Bite, Digital, Strategy
Businesses go through many iterations before finding their winning formula. Instagram founder Kevin Systrom used one quick test to assess if the early ideas behind his app were going to work. Spoiler alert: many didn’t pass this...
by admin | Jan 12, 2021 | Digital, Miscellaneous, Strategy
This week Maya was invited on to Helen Farmer’s show on Dubai Eye 103.8 to chat about SME resolutions to start the upcoming year strongly. In light of how off track 2020 went, Maya jokingly advised people not to make resolutions at all, but did go on to give...
by Maya | Mar 26, 2020 | Branding, Strategy
In my last blog post about making the best use of seasonal or forced downtime, I highlighted the creation of customer personas. As marketing is about creating the most suitable products to meet the needs of the people we serve, we can’t do that well until we define...
by Maya | Jul 31, 2019 | Branding, Strategy
By Jacqueline Perrottet Tels It is commonly thought that happy customers are the best advocates, but what about happy, educated employees? Employees who understand and believe in your company’s values, vision, and goals are the foundation needed to build a...
by Maya | May 30, 2019 | Advertising, Strategy
By Jacqueline Perrottet Tels Cause marketing is an important aspect of brands’ overall marketing strategies. Younger generations, specifically Gen Z, are linked to supporting brands tied to a purpose. This is not new information, but a recent report from DoSomething...
by Maya | Feb 5, 2018 | Marketing Mondays, Strategy
A few weeks ago I was driving down Sheikh Zayed Road in the afternoon and passed by a large Egyptian restaurant in one of the new highway adjacent retail buildings that have become popular with F&B joints. When I looked at this restaurant I couldn’t believe...
