The Power of the Pivot

by Maya | Jan 15, 2018 | Marketing Mondays, Strategy

Launching a business or new product is such a personal thing. Months and sometimes years of quiet planning, endless working, and continuous praying go into bringing something new to market. Along the way, most founders begin to intertwine their own personal sense of...

How do I win back lost customers?

by Maya | Aug 28, 2017 | Marketing Mondays, Strategy

Customer retention management is a tricky thing. Many businesses focus obsessively on bringing in new customers and forget about their existent ones. Because of this, they often lose the clientele they’ve already worked hard to gain because they show no interest...

Can a brand change its image? Union Coop certainly did.

by Maya | Aug 21, 2017 | Branding, Marketing Mondays, Strategy

When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for selling and maintaining a certain portion of the portfolio to my client Spinneys, an upscale...

Back to Basics: The 7 P’s of Marketing

by Maya | Aug 7, 2017 | Marketing Mondays, Strategy

Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. Jerome McArthy’s 4 P’s rule of thumb, which I wrote about a...

Itani & Co. Featured on HuffPost!

by Maya | Jun 29, 2017 | Miscellaneous, News & Campaigns, Strategy

It’s not a regular occurrence to start our mornings featured on The Huffington Post, so it was a lovely surprise to see an article by our Principal Consultant Maya up on their site this morning. Maya discusses how avoiding our weaker professional skills can be a...

Marketing Mondays: Prioritizing your marketing activity [VIDEO]

by Maya | Jun 26, 2017 | Marketing Mondays, Strategy

The following article is an expansion on the below #ICoMM video about prioritizing your marketing activity according to your budget.  One of the most common misconceptions about marketing is that it is a glamorous discipline. While aspects of a marketer’s job...