When I first moved to the UAE in 2007 I worked for Transmed, the official distributor for Procter & Gamble in the country. As an account executive, I was responsible for selling and maintaining a certain portion of the portfolio to my client Spinneys, an upscale...
Marketing can be quite a complex discipline that overwhelms many business owners. Whenever I find people struggling to understand what marketing really encompasses, I always direct them to the E. Jerome McArthy’s 4 P’s rule of thumb, which I wrote about a...
It’s not a regular occurrence to start our mornings featured on The Huffington Post, so it was a lovely surprise to see an article by our Principal Consultant Maya up on their site this morning. Maya discusses how avoiding our weaker professional skills can be a...
The following article is an expansion on the below #ICoMM video about prioritizing your marketing activity according to your budget. One of the most common misconceptions about marketing is that it is a glamorous discipline. While aspects of a marketer’s job...
Note: This article is an expansion on the below Marketing Monday (#ICoMM) video regarding Seth Godin’s concept of the Purple Cow and how businesses can shine among their competition. What color is a cow? Black and white is the general response that comes to...
Note: The below blog post is an elaboration on this week’s episode of I&Co.’s Marketing Mondays (#ICoMM), a new weekly series we have launched on YouTube and our blog. #ICoMM will tackle topics that business owners face on a regular basis, and we are...
![Marketing Mondays: Prioritizing your marketing activity [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/06/jason-chen-54975-1080x675.jpg)
![Marketing Mondays: Be a Purple Cow to Beat Your Competition [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/06/cow-759018_1280-1080x675.jpg)
![Marketing Mondays: Branding vs. Marketing [VIDEO]](https://www.itaniandcompany.com/wp-content/uploads/2017/06/igor-ovsyannykov-223089-1080x675.jpg)