Big project wrap up!

Big project wrap up!

Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the blogging side. I just wrapped up a big project with one of...
Early Adopters and Juicy Couture Tracksuits

Early Adopters and Juicy Couture Tracksuits

Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. Juice Couture tracksuits were all the rage in the early noughties. I didn’t...

What is the Opposite of Remarkable?

I’ve been reading The Purple Cow by Seth Godin (well, listening to it – podcasts and audio books save me on my commutes to work), which is a book centered around the belief that the only way to be noticed in today’s cluttered advertising landscape is...