Your Idea Isn’t Worth Much without This

Your Idea Isn’t Worth Much without This

“How much is this cup of Abu Naji coffee?” My entrepreneurship professor asked our Small Business Management class as he held up a disposable cup filled with brew. “1000 LL,” we chorused. We were all very familiar with Abu Naji’s sickly...
The Power of “Why?”

The Power of “Why?”

The best managing director I ever worked for had a favourite question: Why? It became known that if you were to present to him you needed to prepare yourself for a lot of prodding with that three letter word. We are planning to hire an in store promotion team to boost...