Fruitful Day

The Situation

Fruitful Day is a fruit delivery service that caters to corporate and residential clients to elevate snacking habits. The company wanted to convene its team with a strategy workshop for 2019 to take the business to the next level in terms of marketing.

Marketing Workshops


The Solution

I&Co.’s conducted its “Strategize for Success” workshop for the team that helped align them on what went well in the previous year and what they wanted to change for the year to come.  This workshop yielded a high level 12 month plan covering the 7 Ps of marketing (product, price, place, promotion, people, process, and physical evidence).

The Outcome

  • A roadmap for 2019
  • Healthy discussion among the team about where improvements were to be made
  • Morale was boosted among team members, as they felt valued and included in the strategy process

In Their Words

“We were fortunate enough to work with Itani & Company on our 2019 marketing plan. In the course of one day, we were able to review the previous year and what we had achieved (and where we went wrong!) and build on our learnings to agree on strategic priorities for the year ahead. The team was able to bring together many different opinions and build a consensus around a set of agreed objectives. This allowed us to start 2019 with a clear plan of what we wanted to get done with a fully aligned team! We are grateful for the workshop and would recommend it to any SME who needs to hit the ground running.”

Marie-Christine Luijckx, Managing Partner